{"id":21070,"date":"2025-09-09T11:52:25","date_gmt":"2025-09-09T09:52:25","guid":{"rendered":"https:\/\/www.cornea-franz.de\/?post_type=encyclopedia&#038;p=21070"},"modified":"2025-09-09T11:58:32","modified_gmt":"2025-09-09T09:58:32","slug":"nicht-traditionelle-markenformen","status":"publish","type":"encyclopedia","link":"https:\/\/www.cornea-franz.de\/es\/glossar\/nicht-traditionelle-markenformen\/","title":{"rendered":"Nicht-traditionelle Markenformen"},"content":{"rendered":"<p>Neben Wortmarken und Bildmarken gibt es weitere schutzf&auml;hige Formen: 3D-Marken, Farbmarken, Klangmarken, Bewegungsmarken, Positionsmarken und Multimedia-Marken. Diese nicht-traditionellen Markenformen erfordern oft besondere Darstellungsanforderungen (z. B. Tondatei, grafische Darstellung).<\/p>\n<p><strong>Praxisfrage: Kann ich eine Farbe markenrechtlich sch&uuml;tzen lassen?<\/strong><\/p>\n<p>Ja, unter engen Voraussetzungen (z. B. &bdquo;Magenta&ldquo; f&uuml;r die Telekom).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":2,"template":"","encyclopedia-category":[782,711,780],"encyclopedia-tag":[1077],"class_list":["post-21070","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-category-gewerblicher-rechtsschutz","encyclopedia-category-markenrecht","encyclopedia-category-urheberrecht","encyclopedia-tag-nicht-traditionelle-markenformen-schuetzen-lassen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cornea-franz.de\/es\/wp-json\/wp\/v2\/encyclopedia\/21070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cornea-franz.de\/es\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.cornea-franz.de\/es\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.cornea-franz.de\/es\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/www.cornea-franz.de\/es\/wp-json\/wp\/v2\/media?parent=21070"}],"wp:term":[{"taxonomy":"encyclopedia-category","embeddable":true,"href":"https:\/\/www.cornea-franz.de\/es\/wp-json\/wp\/v2\/encyclopedia-category?post=21070"},{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.cornea-franz.de\/es\/wp-json\/wp\/v2\/encyclopedia-tag?post=21070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}